What is Microtargeting?
GOP Doubles Down in Voter Data Wars
The power of micro-targeting insights to reach high-profit customer segments is unleashing new and profitable growth opportunities. The road map to success starts with five key steps.
The big story of this campaign season has been the rise of Super-PACs, but they are not the only quasi-independent power that could redefine the modern political enterprise. Both the Democratic and Re..
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