The Science of Winning an Election

The science of winning an election

Video on msnbc.com: MSNBC’s Alex Wagner talks to Slate.com’s Sasha Issenberg about his new book “The Victory Lab” and the science of targeting voters and winning an election.

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The Victory Lab: The Secret Science of Winning Campaigns »

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerabl...

Amazon.com: The Victory Lab: The Secret Science of Winning Campaigns (9780307954794): Sasha Issenberg: Books »

The Victory Lab: The Secret Science of Winning Campaigns [Sasha Issenberg] on Amazon.com. *FREE* super saver shipping on qualifying offers. The book Politico calls “ Moneyball for politics” shows h...